Three Squirrels: How an Online Nuts Business Became a Sensation and a Magnet For Private Equity
Three Squirrels is an internet phenomenon, an emerging food brand and a remarkable success in charming consumers in China. Despite its lighthearted name, Three Squirrels seems set to grow into a heavyweight. The two-year-old startup from Anhui Province has managed to turn a relatively mundane product, nuts, into a higher-valued snack for the young generation. It…
