7 Reasons Why You Should Hire a Creative Boutique Instead of a Large Ad Agency

One of the biggest decisions CMOs and other leaders must make is choosing an agency to market their company. Many attributes factor into this choice, including the convenience of the agency’s location, its specialties, and its past work with other brands. Another factor is size. Is the agency large, small, or a tiny boutique? Standard…

Three Squirrels: How an Online Nuts Business Became a Sensation and a Magnet For Private Equity

Three Squirrels is an internet phenomenon, an emerging food brand and a remarkable success in charming consumers in China. Despite its lighthearted name, Three Squirrels seems set to grow into a heavyweight. The two-year-old startup from Anhui Province has managed to turn a relatively mundane product, nuts, into a higher-valued snack for the young generation. It…