{"id":40178,"date":"2019-01-25T09:18:48","date_gmt":"2019-01-25T01:18:48","guid":{"rendered":"http:\/\/ericbochene.com\/?page_id=40178"},"modified":"2020-02-23T08:32:07","modified_gmt":"2020-02-23T13:32:07","slug":"branding","status":"publish","type":"page","link":"https:\/\/xomox.dev\/zh\/services\/branding\/","title":{"rendered":"Brand Development"},"content":{"rendered":"

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XoMoX has a passion<\/h3><\/div>
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for bringing new life to existing brands & launching new ones.<\/p>\n

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We’re all about helping you identify your brand, defining what it means to the right audiences and then reaching those audiences through the right mix of media and marketing channels.<\/span><\/span><\/h3>\n

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Raise the Bar<\/h3><\/div>
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What\u2019s in a Brand?<\/span><\/h2>\n

A \u201cbrand\u201d only exists when customers say that it is so<\/strong>. \u00a0So the use of the term \u201cbrand\u201d or \u201cbranding\u201d as a verb, as a way of thinking about the efforts of a marketing department or agency, isn\u2019t correct in our opinion. A brand isn\u2019t something created overnight. \u00a0It\u2019s developed through a series of key steps<\/strong> in defining the brand through strategy.<\/p>\n

Whether your business is big or small, you may have a wide range of brand assets already. Do you have a logo? Personality? Product? Reputation? Accolades? All of these are assets of your brand that need to be properly organized and leveraged<\/strong> to improve marketing performance.<\/p>\n

Developing a Brand Strategy<\/span><\/h2>\n

Your brand strategy isn\u2019t a one-time thing. It isn\u2019t delivered by an agency or turned in by the team. Your strategy is created based on a solid understanding of your market<\/strong>, target audiences<\/strong> and points of differentiation<\/strong>. Then, your message is constructed, delivered creatively and effectively with the goals in mind.<\/p>\n

Your brand comes to life in implementation of the tactical phases of creative elements; logo design, campaign development, tag lines and more. The best executions are based on the strongest foundation of who you are, what you mean to your target audiences and how we can shape that brand creatively through proper messaging and placement.<\/p>\n

<\/div> <\/div> <\/div> [\/vc_column][\/vc_row][vc_row type=”vc_default” full_width=”stretch_row_content_no_spaces” equal_height=”yes” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^45565|url^https:\/\/xomox.dev\/FILE-SERVER\/BG-titanium-silver-001b.jpg|caption^null|alt^null|title^BG-titanium-silver-001b|description^null” bg_image_repeat=”no-repeat” el_id=”team” css=”.vc_custom_1563771408918{border-bottom-width: 25px !important;}”][vc_column css=”.vc_custom_1563771253573{padding-top: 45px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6″][vc_row_inner][vc_column_inner width=”5\/6″ offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1″ css=”.vc_custom_1509347144158{padding-right: 20px !important;padding-left: 20px !important;}”]

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How We Operate<\/h3><\/div>
First we examine your business, your brand, it\u2019s identity, your competitors and your customers culture and trends. We then formulate and craft strategies and designs that separate you from your competitors and better cater to your customers.<\/div> <\/div> <\/div> [vc_custom_heading text=”We then provide the goods to ultimately raise your brand, services and image to a level and dimension likely never imagined by you or your previous service providers.” font_container=”tag:p|font_size:16|text_align:center|color:%23595959″ google_fonts=”font_family:Asap%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal” css_animation=”flipInX” css=”.vc_custom_1563862790368{margin-top: 45px !important;margin-right: 25px !important;margin-bottom: 65px !important;margin-left: 25px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column parallax=”content-moving” parallax_image=”49387″ css_animation=”none” css=”.vc_custom_1563782214076{padding-top: 180px !important;padding-bottom: 180px !important;background-image: url(https:\/\/xomox.dev\/FILE-SERVER\/IMG-DJ-mixing-001.jpg?id=) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6″][\/vc_column][\/vc_row][vc_row type=”vc_default” full_width=”stretch_row” equal_height=”yes” content_placement=”middle” bg_type=”image” parallax_style=”vcpb-vz-jquery” bg_image_new=”id^45409|url^https:\/\/xomox.dev\/FILE-SERVER\/BG-teracotta-tiles-001a.jpg|caption^null|alt^null|description^null” bg_image_size=”initial” bg_img_attach=”fixed” bg_override=”full” disable_on_mobile_img_parallax=”disable_on_mobile_img_parallax_value” css=”.vc_custom_1570275831545{border-top-width: 3px !important;border-bottom-width: 3px !important;padding-bottom: 25px !important;background-position: 0 0 !important;background-repeat: repeat !important;border-top-color: #62c3ca !important;border-top-style: solid !important;border-bottom-color: #62c3ca !important;border-bottom-style: solid !important;}” el_id=”services”][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-12 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0 vc_col-xs-12″ css=”.vc_custom_1499347634300{padding-bottom: 20px !important;}”]

the Details...<\/h2><\/div>
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Brand Positioning<\/h3><\/div>
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The most successful brands are built on strong foundational brand stories. We help craft unique brand\u00a0stories that resonate at the deepest emotional levels of their customers.<\/p>\n

<\/div> <\/div> <\/a><\/div> [\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1561418059830{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: rgba(255,255,255,0.7) !important;*background-color: rgb(255,255,255) !important;border-left-color: #ffffff !important;border-left-style: double !important;border-right-color: #ffffff !important;border-right-style: double !important;border-top-color: #ffffff !important;border-top-style: double !important;border-bottom-color: #ffffff !important;border-bottom-style: double !important;}”]

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Visual Brand Languages<\/h3><\/div>
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To make the most impact, your brand’s visuals must be meaningful and applied consistently. We can help you craft a VBL for your brand’s story that does both.<\/p>\n

<\/div> <\/div> <\/a><\/div> [\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1561421715882{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: rgba(0,0,0,0.6) !important;*background-color: rgb(0,0,0) !important;border-left-color: #62c3ca !important;border-left-style: double !important;border-right-color: #62c3ca !important;border-right-style: double !important;border-top-color: #62c3ca !important;border-top-style: double !important;border-bottom-color: #62c3ca !important;border-bottom-style: double !important;}”]

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Brand ID \/ Logos<\/h3><\/div>
<\/p>\n

Your logo is your brand’s signature. To be memorable, it must be unique and make an impact. We craft logo and\u00a0marks that are distinctive and recognizable.<\/p>\n

<\/div> <\/div> <\/a><\/div> [\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1561424137537{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: rgba(255,255,255,0.7) !important;*background-color: rgb(255,255,255) !important;border-left-color: #ffffff !important;border-left-style: double !important;border-right-color: #ffffff !important;border-right-style: double !important;border-top-color: #ffffff !important;border-top-style: double !important;border-bottom-color: #ffffff !important;border-bottom-style: double !important;}”]

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Packaging<\/h3><\/div>
<\/p>\n

Great packaging can often be your number one sales person. We design packaging that catches the eye and gives people the confidence to buy.<\/p>\n

<\/div> <\/div> <\/a><\/div> [\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1561424127489{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: rgba(0,0,0,0.6) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(0,0,0) !important;border-left-color: #62c3ca !important;border-left-style: double !important;border-right-color: #62c3ca !important;border-right-style: double !important;border-top-color: #62c3ca !important;border-top-style: double !important;border-bottom-color: #62c3ca !important;border-bottom-style: double !important;}”]

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P.O.S. Displays<\/h3><\/div>
<\/p>\n

Exceptional point of sale displays help convert aisle browsers into buyers. We are experienced in designing a large range of point of purchase display solutions that can help you win sales.<\/p>\n

<\/div> <\/div> <\/a><\/div> [\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1561424118524{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: rgba(255,255,255,0.7) !important;*background-color: rgb(255,255,255) !important;border-left-color: #ffffff !important;border-left-style: double !important;border-right-color: #ffffff !important;border-right-style: double !important;border-top-color: #ffffff !important;border-top-style: double !important;border-bottom-color: #ffffff !important;border-bottom-style: double !important;}”]

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Brand Experience Design<\/h3><\/div>
<\/p>\n

High impact brand experiences are another way strong brands communicate their story and build loyalty. We can help you create events, exhibits, and special promotions that get people excited about your brand.<\/p>\n

<\/div> <\/div> <\/a><\/div> [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”vc_default” equal_height=”yes” content_placement=”middle” bg_type=”grad” bg_override=”full” bg_grad=”background: -webkit-gradient(linear, left top, left bottom, color-stop(0%, #62C3CA), color-stop(67%, #418394));background: -moz-linear-gradient(left,#62C3CA 0%,#418394 67%);background: -webkit-linear-gradient(left,#62C3CA 0%,#418394 67%);background: -o-linear-gradient(left,#62C3CA 0%,#418394 67%);background: -ms-linear-gradient(left,#62C3CA 0%,#418394 67%);background: linear-gradient(left,#62C3CA 0%,#418394 67%);”][vc_column offset=”vc_hidden-sm vc_hidden-xs”]

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Follow On<\/h3><\/div> <\/div> <\/div> [vc_row_inner][vc_column_inner width=”1\/4″]
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LinkedIn<\/h3><\/div> <\/div> <\/a><\/div> [\/vc_column_inner][vc_column_inner width=”1\/4″]
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Facebook<\/h3><\/div> <\/div> <\/a><\/div> [\/vc_column_inner][vc_column_inner width=”1\/4″]
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Pinterest<\/h3><\/div> <\/div> <\/a><\/div> [\/vc_column_inner][vc_column_inner width=”1\/4″]
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YouTube<\/h3><\/div> <\/div> <\/a><\/div> [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”vc_default” equal_height=”yes” content_placement=”middle” bg_type=”grad” bg_override=”ex-full” css=”.vc_custom_1570267342403{margin-bottom: -36px !important;}” bg_grad=”background: -webkit-gradient(linear, left top, left bottom, color-stop(0%, #62C3CA), color-stop(69%, #418394));background: -moz-linear-gradient(left,#62C3CA 0%,#418394 69%);background: -webkit-linear-gradient(left,#62C3CA 0%,#418394 69%);background: -o-linear-gradient(left,#62C3CA 0%,#418394 69%);background: -ms-linear-gradient(left,#62C3CA 0%,#418394 69%);background: linear-gradient(left,#62C3CA 0%,#418394 69%);”][vc_column css=”.vc_custom_1563776207660{margin-top: 25px !important;margin-bottom: 35px !important;}” offset=”vc_hidden-lg vc_hidden-md”]